How do you feel about King’s Hawaiian Bread? We love it. Sweet Bread (not sweetbreads!) is one of my childhood Hawaiian memories. Since I haven’t lived in Hawaii since I was 11 years old, I went for many years without enjoying this treat. Imagine my delight when King’s products became available in our stores in small town Wisconsin. I introduced this taste sensation to my family, and we’re all happy to have access to King’s Hawaiian Bread whenever the mood strikes.
Some time ago I “liked” King’s Hawaiian Bread on Facebook, and I’ve been getting their status updates. They posted a comment looking for bloggers to take part in announcing a new rewards program, so that’s what this post is all about, and at the end I’m going to include a recipe using King’s Hawaiian Bread! You can find lots of good recipes on their website.
I explored the Rewards program website, and it looks like fun!
KING’S HAWAIIAN DEBUTS DIGITAL REWARDS PROGRAM TO THANK FANS
Online program gives fans the opportunity to win King’s Hawaiian bread for year, earn badges to showcase their love of the product, and play Hawaiian-themed family games.
TORRANCE, Calif. (August, 30 2011) – Building on the success of its social media pages and email newsletters, the world’s #1 brand of Hawaiian Sweet Bread announces the King’s Hawaiian Rewards program at http://rewards.kingshawaiian.com. This program is designed to reward fans for sharing the Aloha Spirit and officially goes live on Tuesday, September 6, 2011, at Noon Hawaiian time. Within King’s Hawaiian Rewards, fans use their creativity, intelligence, social behavior and digital community involvement to collect points, badges and downloadable prizes for completing fun and interactive activities for the entire family. One lucky winner will also win FREE King’s Hawaiian bread for a year*!
King’s Hawaiian wanted to give back to their existing passionate and loyal fan base by spreading the Aloha Spirit, a way of living life that is based on sharing, and mutual expressions of kindness and respect with others. King’s Hawaiian Rewards offers fans points and badges for actions they already love doing, such as sharing favorite recipes on Facebook and Twitter, learning about King’s Hawaiian and watching cooking how-to videos. King’s Hawaiian also created a wide array of new, custom downloadable assets and prizes such as Hawaiian themed calendars, recipe cards, coloring books, tropical evites, e-mail signatures and party accessories available only through the Rewards program.
King’s Hawaiian Rewards is the first program of its kind in the company’s 60+ year history. This is yet another exciting step forward into the digital engagement space for King’s Hawaiian, where they have already proven success in creating relationships with fans on social media platforms like Facebook with more than 65,000 Likes and Twitter with more than 3,500 followers.
Starting Wednesday at Noon Hawaiian time, fans can start collecting points and badges, and complete all the required badges to be entered to win a free year’s supply of King’s Hawaiian Bread*!
*Prize consists of fifty-two (52) $4.99 coupons for King’s Hawaiian Bread.
About King’s Hawaiian Founded 60 years ago in Hilo, Hawaii by the Taira family, King’s Hawaiian Bakery continues to be well-known as a family owned producer of “irresistible, original-recipe foods made with Aloha Spirit.” In addition to operating a dynamic 150,000 square-foot bakery facility, the company continues to expand its distribution of bread products into stores nationwide with an appreciation for quality ingredients and great taste. King’s Hawaiian’s signature bread products are used in dishes at a number of restaurants, including the Disneyland Resort, Dave & Busters, Ruby’s Diner, among others, and the company owns and operates two Torrance, Calif.-based restaurant locations including the King’s Hawaiian Restaurant & Bakery, which opened in 1988, and a fast-casual restaurant concept, The Local Place, which launched in 2002. For more information or recipes, visit the company’s web site at www.kingshawaiian.com, like King’s Hawaiian on Facebook or follow King’s Hawaiian on Twitter.
Now for the recipe. This appetizer is delicious. Fresh and bright. There is no sugar added to the fruit salsa so with the added lime juice it is tart and tasty. Putting it on the King’s Hawaiian Bread toasts adds just enough sweetness to every bite. I took this recipe from their website. One small note about the recipe as written on the website. It doesn’t mention what to do with the olive oil. I used it to brush onto the bread before toasting.
6 King’s Hawaiian Sweet Rolls
I mango, diced
1/2 cup sliced strawberries
1/2 cup finely chopped red onion
1 tsp minced jalapeno pepper
1 avocado, diced
juice of 1 lime
Trim off dome of each roll then cut horizontally into 4 equal layers. Brush with olive oil. Bake at 350 for 7-8 minutes or until crisp and brown. Combine the remaining ingredients and refrigerate until ready to use. To serve, spoon about 1 tbsp salsa on each toasted bread square. Serve immediately.